I'll be honest; like a bad night with a bottle of tequilla, I haven't been able to get GU past the back of my throat...until now. GU has some new flavors out, but the best new arrival (in my opinion) is the peanut butter flavor. It's doesn't taste like GU, it tastes like peanut butter (go figure). It tastes like real food but it still works like GU. Awesome! I love it. FREE samples at STRIDERS.